LeadFuze aims to put an end to cold calls and boost sales productivity and results with its new software platform. The startup does so by empowering sales reps with valuable information, before they begin their outreach.

LeadFuze replaces the chaotic and unpredictable results of cold calling and instead creates a sales prospecting tool with a unique do-it-yourself approach that gives clients more control over their target prospects.

According tosmallbusinessplanned.com 50% of businesses fail after 4 years because they fail to acquire new customers. LeadFuze is tackling this problem. It aims to be more appealing to startups and small business with its starting price of $69 per month.

The platform further allows users to create lists of potential business leads through social networks including LinkedIn and Twitter. LeadFuze’s software then verifies those prospects’ email addresses by pinging the server, paving the way for businesses to send a carefully crafted, cold email.

“We wanted to put an end to cold calls,” said Founder and CEO Justin McGill. “Sales people hate making them and decision makers hate receiving them. Our tools are built with the goal of helping both salespeople and startups by warming up conversations through email and social media before a call ever takes place.”

McGill previously founded digital marketing agency Upswing Interactive and has more than seven years of experience in the space. After growing Upswing Interactive into a seven-figure business, he stepped down to create LeadFuze.