The new search engine ESPForMe uses a unique predictive algorithm which allows users to surf the web without clicking and offers free advertising.

Founder Scott Rummler created ESPForMe out of frustration with the monopoly held over the search engine market by Google.“The world’s dependency on Google is becoming concerning,” said Scott Rummler, founder and CEO of ESPForMe. “ With ESPForMe, users can not only take advantage of the time-saving predictive search function, but also rest assured that they are not contributing to Google’s world domination of search.”

Google currently currently controls more than 90% of the search engine market in Europe. The legality of Google’s monopoly has led to an official enquiry by the European Commission.

ESPForMe is therefore based on the idea of digital sustainability:  the idea that the global economy is at risk due to overreliance on Google’s advertising business model. The current model acts as a bubble, which is at risk of bursting if a trend emerges where companies question the true ROI of Google and Facebook advertising.

ESPForMe works by prediction. The unique algorithm is tuned to discover emergent trends over the Web creating a new kind of artificial intelligence. In theory, this could mean the search engine develops a mind of its own, or that the web becomes ‘ alive’. Early adopters have reported the search engine making searches by itself without any prompting by the user.

Leading search engines such as Google are biased by advertising and keyword rankings and are designed to provide results which force users to click on ads instead of finding the information they need. Search advertising has become extremely popular because it offers businesses a means of reaching and persuading potential customers with true purchase intent. First used by Google, keyword targeting is now available on leading social media platforms Facebook and Twitter too.