Newsmeister has announced that it has reached the 15,000 user milestone in less than three months. The trivia app presents users with three-minute long games that keep them both entertained and up-to-date with current events.
In today’s fast-moving, mobile world, Newsmeister provides a fun and convenient way to stay on top of political and social news. The startup’s goal is to engage people in current events whenever they have time, whether they are on the subway, on their coffee break, or relaxing on the couch at home. Since launching in May, Newsmeister’s user base has grown rapidly in the U.S., as well as in Canada, the U.K, Russia and Italy.
In the app, players battle against the clock to answer questions based on trending news stories from around the world. The quizzes are updated daily, so even the most avid newsreader remains challenged and informed. Gone are the days of answering pub quiz questions about 1980s football champions — Newsmeister tests users’ knowledge about the world around them in real time, and with the added fun of friendly competition.
In addition, Newsmeister provides brief contextual information about each question topic, as well as a link to a related article once they submit an answer. This enables users to conveniently dive deeper into the stories that interest them.
“Reading the news is critically important because it’s how people stay informed about what is going on in their communities and the world,” said Tim Holmgren, CEO and Founder of Newsmeister. “There is this widespread idea that Millennials are not interested in current events, but this is inaccurate. They just have different ways of consuming it. Newsmeister was built for this new paradigm.”
Millennials are voracious consumers of the news. Eighty-five percent of Millennials say that keeping up with the news is at least somewhat important to them, and 69 percent say they read news everyday. According to the American Press Institute, “This newest generation of American adults is anything but “newsless,” passive, or civically uninterested, although their reading habits are ‘strikingly different’ than previous generations.” Unsurprisingly, Millennials lead other age groups in media consumption on smartphones, and they prefer to read the news in “discrete” sessions that are woven throughout their day.
Newsmeister was built with these habits in mind. Moreover, Newsmeister delivers a social experience, as social media’s influence over what people read continues to grow. Users can invite their family and friends to compete via Facebook or email, or play with other members of the Newsmeister community. To show how you stack up, the app shows a percentage of how many players worldwide answered the question correctly.
The app is available for free download on iOS and Android. The Apple App Store rated the Newsmeister app with 4.5/5 after minor beta launch glitches were rectified.