In 2014, 42.5 million people took part in some form of fantasy sports competitions in the United States, representing a nearly $5B industry that is growing at close to 15% year-over-year. Despite the impressive recent industry growth, however, full market penetration for daily contests is still a long way off – only 800,000 people participated in the daily fantasy sports contests in 2014, representing a huge opportunity for unique new entrants to step in and make their mark.

MVP Draft is the newest entrant into the daily fantasy sports market, which allows users to participate in fantasy contests on a daily (in the case of MLB, NBA, and NHL contests) or weekly (in the case of NFL contests) basis. In these contests, users can pay a small entry fee to compete for huge cash prizes that are paid out immediately at the conclusion of each contest.

In traditional daily fantasy contests, a particular roster position is “locked” once their game begins, thereby preventing the user from making changes to their roster for the duration of the contest. Users can only watch their player’s performance during the games, leaving them powerless to unexpected coaching decisions, injuries, poor player performance, etc.

“When I first started playing on competitor’s sites I quickly realized I was not very good,” said CEO Kevin Goodspeed. “I lost all of my money and I didn’t have much fun doing it. I wanted to create an alternative that was more fair and more fun, and make daily fantasy sport contests less frustrating to your average user.”

In contrast, MVP Draft allows users to make in-game roster swaps to any position at any point in time throughout the contest. The difference between winning and losing becomes more about a user’s ability to capitalize on nuances of in-game events, such as momentum shifts and coaching decisions, rather than focusing on intense pre-game roster research and analytics. This change enhances the in-game user experience because users always feel like they have a chance to win.

This seemingly small change to the rules of traditional fantasy sports platforms represents a monumental shift in how the game is played by placing users in the driver’s seat and allowing them to control their own destiny.