AppInstitute has announced the launch of 24 new business type solutions, offering high-quality, customer-focused apps for enterprises across all sizes and verticals.

The company also announced that its technology is being used by local medical centres and clinics that are part of the UK’s NHS (National Health Service) initiative to improve patient services and deliver better healthcare.

AppInstitute provides hyper-focused apps that concentrate on optimizing specific aspects of a business, such as loyalty, events, booking or retail. This enables every entrepreneur to pick-and-choose the solutions they need to operate and grow their business. Along with the 24 new business types, which include Takeaways & Restaurants, Professional Services, Salons, Cafes, Charities and Estate Agents, AppInstitute also released a number of innovative new features designed to make the entering the app market easy for even the least tech-savvy small business owner.

New features of AppInstitute’s solutions include the new Facebook wizard, which pulls data from businesses’ Facebook pages, such as business information, image gallery and App icon images, and then suggests a template business type to use based on the Facebook business category. This makes it quicker and easier to get an app up and running with just a few clicks of a button.

A new inline browsing feature has also been added, in which companies simply drop a mobile compatible link (such as an online booking link) into the app. Users can then click on the link to the booking platform and are led directly to the booking page, without ever having to leave the app. This streamlines the service and improves the overall customer experience.

In today’s mobile world, apps are an essential part of delivering the best possible customer experience, not to mention attracting and retaining customers. Navigating websites on mobile devices can be difficult and more than 85% of smartphone users stated they are more comfortable using simplistic apps than mobile websites. Moreover, apps can help business owners elevate their customer service. For example, an app with booking capabilities allows customers to make reservations anytime, anywhere, from any device. They are also a great, on-the-go way to provide incentives, such as loyalty programs that reward customers for their business.

However, apps can be expensive to develop and require technical expertise that is beyond many small business owners. AppInstitute aims to bridge this gap by making the power of apps accessible to enterprises of all sizes.

“An app should be about reducing the friction for a specific service, whether that be making an order, sending a message or requesting a booking,” said AppInsitute CEO and Founder, Ian Naylor. “We aim to keep things simple for the customer and business owner alike, and focus on creating high-quality ‘service enhancing’ apps that lower the barriers of connectivity between customers and a business.”

AppInstitute offers a range of monthly subscriptions well within the limits of even the smallest business, ranging from £5 to £30. The professional package (£30 pm) offers Android and iOS compatible apps, push notifications to improve sales, CRM and data analytics, GEO fencing and App store and Google Play submissions.