A startup is cutting app development times by offering a service that cuts coding time and effort.

The startup has been recognized by Gartner as a sample vendor in multiple research papers. Backendless also received international recognition as second-runners-up in the IDCEE 2013 Startup Competition, and its services are now ready for General Availability release.

“We’re passionate about Backendless because it is a paradigm shifting technology. It could have a profound impact on the whole generation of software developers and completely change the way applications are built,” says Founder and CEO, Mark Piller.

“Our core differentiators are that we support language agnostics for data structure transfer, audio/video broadcasting and recording for mobile devices, client-side code generation, standalone deployment, and versioning capabilities.”

By removing the need for writing code on the server-side, Backendless  allows for users to develop applications 50 to 100% faster than normal, giving developers the chance to focus more on the application logic and the client-side of the applications.