A web start-up has launched a toolkit to help companies get the most bang for their digital marketing buck.

“Our web tools are built with the goal of encouraging businesses of all sizes to assume ownership of their digital marketing.” “Good decision making is predicated on good information, and that’s what we provide at Keyword Aspects,” says Co-Founder Matt Cramer, a longtime IT specialist and web developer with years of experience at companies like Match.com. 

“We’re affordable for any business budget and promise only the information companies need to make intelligent decisions for themselves.” 

Keyword Aspects is an SaaS tool for monitoring and analyzing the results of SEO and advertising campaigns for websites of companies and their competitors. Keyword Aspects provides this information by keyword, geographic area, and URL.

According to Co-Founder Doug Berman, a corporate and M&A lawyer with extensive experience in the tech and startup industries, “Even large companies with CTO and CIO positions are understandably intimidated by the digital marketing landscape. But large online marketing firms take advantage of that to say, ‘Here, let me take care of everything. Just sign this check and assume it’s getting done.’

“We at Keywords Aspects have a different approach. We strive to empower our clients with targeted and thorough information presented cleanly, because at the end of the day, that’s all anyone needs to run a successful online ad campaign or validate the results of their SEO and marketing providers. Our clients will know what is working and what isn’t because they’ll have it all there right in front of them.”