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Hallmark unveiled historic art collection

Hallmark’s Gillham Studios has unveiled its historic art collection, making a century’s worth of exclusive, high-quality images available to the public.

These pieces represent the work of thousands of Hallmark’s artists from over the past 100 years. This announcement marks the iconic company’s first foray into the global stock image market. 

Gillham Studios’ new stock image service focuses on original art and design, with sets of unique illustrations, hand-lettering, photography, patterns and more. The royalty-free artwork is now available to the public for download, use, and repurpose. Thousands of new pieces will be added every week.

Gillham Studios already features more than 200,000 pieces, selected from the vault by a team of Hallmark’s designers. The images were selected because they have utility, historical value, and artistry. The curation is also informed by current design and cultural trends, making it a valuable and evolving resource for designers and artists. All artwork found in the collection is exclusive to customers of Gillham Studios.

“Hallmark has a unique place in culture; our imagery connects people,” said Gillham Studios General Manager, Christopher Shaw. “For more than a century, Hallmark has been helping consumers convey emotion for every occasion. Now designers, content marketers and product development teams can leverage our tremendous strengths to connect with their audiences.”

The website is fully mobile-responsive and includes industry-best, instant search capabilities. Users have the option to look for individual pieces or to browse the carefully curated themed collections based on artist, style or trend. Users can also create inspiration boards to help keep track of their favorite images and share their inspiration publicly.

Although all images can be downloaded as standard JPG files, artwork is also available in its native format — TIFF, Adobe Photoshop (PSD), Adobe Illustrator (AI), or Vector files (EPS & PDF) — to ensure quality and versatility. This leaves clients free to change colors, orientations, and styles as they see fit, and make the images their own.  In contrast, most stock photo websites offer images in a lower quality JPG format that can only be used online.

“Hallmark didn’t want to get into this market unless we had a truly great offering,” said Lindsey Roy, VP of Innovation Platforms at Hallmark. “We created Gillham Studios because artists and designers told us they love our creative assets and what we have is different than the rest of the market. Creatives told us that they wanted to be able to utilize our high-quality assets in a variety of different ways, beyond the categories we specialize in here.”

“We have the unique advantage of a 100 years of creative archives plus we are constantly investing in new designs for our collection, utilizing one of the largest on-staff creative teams in the world.  By stepping into this market with the Gillham Studios’ collection, we are offering something new to artists, designers, and everyone else,” added Roy.

Gillham Studios is also the only stock image service that includes use for physical products in its basic license. Both Basic and Extended licensees may use the images on products such as fabric, murals, mugs, and pillows. This license extends to other printed items, websites, digital products, and attributed editorial usage, as well as for personal and non-commercial use. Single image licenses begin at $10, and subscription plans and credit packs are available for small and medium-sized businesses. Gillham Studios creates custom plans for larger enterprises.